Do you know how to impact 3 billion people in 1 month with the hope of the world, Jesus Christ . . . To Who! From June 11 - July 11, 2010, over half of the world's population will turn their attention to the World Cup in South Africa. As the world gathers, followers of Jesus Christ have an unprecedented opportunity to present the claims of Christ and His message of hope through this simple and universal question: To Who? The To Who campaign provides the global church and all those seeking to impact people with the gospel through the World Cup, a unifying question "To Who will your life be given?" The campaign is centered around a reader-friendly book by former professional soccer player Aaron Tredway. This unique book features soccer language and analogies along with personal stories that are woven through the fabric of a conversational writing style perfect for any reader. The World Cup will come and go, but everyone must ultimately answer the question: To Who?